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SBD/November 27, 2012/Reader Survey
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SBD/SBJ Reader Survey: Thoughts On Sports Media And The NFL
THE DAILY each day this week is presenting the results from the eighth annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of media and the NFL. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.
Getty ImagesLeague/property with the best overall digital strategy
MLB 44% NFL 20% NBA 11% Responses 677
Network that does the best job covering the NFL
ESPN 33% Fox 23% CBS 16% NBC 16% NFL Network 12% Responses 684
Phil Ellsworth / ESPNSports network that consistently has the highest production values
ESPN 36% NBC 18% Fox 13% CBS 12% Turner 4% They are basically the same 15% Responses 684
Getty ImagesBest produced sports event on television
Super Bowl 36% Masters 24% Final Four 12% Responses 690
Best NFL analyst on television
Cris Collinsworth, NBC 30% Jon Gruden, ESPN 29% Phil Simms, CBS 16% Troy Aikman, Fox 13% Responses 684
GettyNBC Photo / Zade RosenthalBest NFL play-by-play personality on television
Al Michaels, NBC 37% Jim Nantz, CBS 21% Mike Tirico, ESPN 19% Joe Buck, Fox 11% Responses 683
Best MLB play-by-play personality on television
Bob Costas, MLB Network 31% Joe Buck, Fox 24% Dan Shulman, ESPN 21% Responses 683
Scott Clarke / ESPNBest MLB analyst on television
Orel Hershiser, ESPN 22% Tim McCarver, Fox 16% Terry Francona, ESPN 14% John Smoltz, Turner 14% Responses 677
NBAE / Getty ImagesBest NBA play-by-play personality on television
Marv Albert, Turner 35% Mike Breen, ESPN 21% Mike Tirico, ESPN 17% Responses 672
ESPN has a different culture under John Skipper compared to George Bodenheimer.
True 30% False 21% No opinion 50% Responses 678
How often have you watched live video of a sporting event on a mobile device in the past three months?
1-5 times 37% 6-10 times 13% 10 times or more 18% Never 32% Responses 682
Favorite non-network sports website
Yahoo! Sports 22% Bleacher Report 17% SI.com 17% Deadspin 16% Responses 687
Favorite major league website
MLB.com 36% NFL.com 23% NBA.com 12% NHL.com 9% Responses 671
Favorite sports-related mobile app
ESPN ScoreCenter 26% MLB.com At Bat 20% WatchESPN 13% Responses 681
Favorite network-affiliated sports website
ESPN.com 75% CBSSports.com 13% NBCSports.com 7% Responses 674
Best college football play-by-play personality on television
Brent Musburger, ABC 28% Verne Lundquist, CBS 21% Gus Johnson, Fox 17% Brad Nessler, ESPN 17% Responses 674
Phil Ellsworth / ESPNBest college football analyst on television
Kirk Herbstreit, ABC 57% Gary Danielson, CBS 12% Todd Blackledge, ESPN 8% Responses 672
Best NASCAR play-by-play personality on television
Mike Joy, Fox 14% Allen Bestwick, ESPN 13% Responses 649
Best NASCAR analyst on television
Darrell Waltrip, Fox 14% Dale Jarrett, ESPN 9% Responses 646
NBAE / Getty ImagesBest NBA analyst on television
Jeff Van Gundy, ESPN 42% Steve Kerr, Turner 19% Hubie Brown, ESPN 12% Reggie Miller, Turner 10% Responses 667
Getty ImagesMost effective NFL team owner
Robert Kraft (New England Patriots) 39% John Mara/Steve Tisch (New York Giants) 15% Jerry Jones (Dallas Cowboys) 10% Responses 622
Biggest threat to the success of the NFL
Concussions 31% Improved technology for at-home viewing 25% Rising ticket prices 19% In-stadium fan behavior 10% Responses 639
Getty ImagesKnowing the concern with concussions, would you want your child to play full-contact football?
Yes 35% No 56% No opinion 9% Responses 638
Favorite window (ET) for watching NFL games
Thursday, 8 p.m. 1% Sunday, 1 p.m. 44% Sunday, 4:15 p.m. 29% Sunday, 8:15 p.m. 19% Monday, 8:30 p.m. 7% Responses 626
Getty ImagesHas Commissioner Roger Goodell acted responsibly or overreached on player discipline?
Has not done enough 11% Has acted responsibly and adequately 48% Has overreached 37% No opinion 4% Responses 639
Getty ImagesLeast effective NFL team owner
Daniel Snyder (Washington Redskins) 10% Mark Davis (Oakland Raiders) 9% Ralph Wilson (Buffalo Bills) 8% Mike Brown (Cincinnati Bengals) 8% Responses 597
NFL team that has shown the most innovation in its business practices
Dallas Cowboys 27% New England Patriots 11% Green Bay Packers 8% Pittsburgh Steelers 8% Responses 568
Team you would most want to work for
New York Giants 14% New England Patriots 13% Green Bay Packers 8% Pittsburgh Steelers 8% Responses 611
Sponsor that does the best job activating around the NFL
Anheuser-Busch 22% Papa John’s 15% Verizon 10% Gatorade 9% Responses 615
