SBD/November 27, 2012/Reader Survey

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  • SBD/SBJ Reader Survey: Thoughts On Sports Media And The NFL

    THE DAILY each day this week is presenting the results from the eighth annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of media and the NFL. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.


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    League/property with the best overall digital strategy

    MLB 44%
    NFL 20%
    NBA 11%

    Responses 677

    Network that does the best job covering the NFL

    ESPN 33%
    Fox 23%
    CBS 16%
    NBC 16%
    NFL Network 12%

    Responses 684


    Phil Ellsworth / ESPN

    Sports network that consistently has the highest production values

    ESPN 36%
    NBC 18%
    Fox 13%
    CBS 12%
    Turner 4%
    They are basically the same 15%

    Responses 684


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    Best produced sports event on television

    Super Bowl 36%
    Masters 24%
    Final Four 12%

    Responses 690

    Best NFL analyst on television

    Cris Collinsworth, NBC 30%
    Jon Gruden, ESPN 29%
    Phil Simms, CBS 16%
    Troy Aikman, Fox 13%

    Responses 684


    GettyNBC Photo / Zade Rosenthal

    Best NFL play-by-play personality on television

    Al Michaels, NBC 37%
    Jim Nantz, CBS 21%
    Mike Tirico, ESPN 19%
    Joe Buck, Fox 11%

    Responses 683

    Best MLB play-by-play personality on television

    Bob Costas, MLB Network 31%
    Joe Buck, Fox 24%
    Dan Shulman, ESPN 21%

    Responses 683


    Scott Clarke / ESPN

    Best MLB analyst on television

    Orel Hershiser, ESPN 22%
    Tim McCarver, Fox 16%
    Terry Francona, ESPN 14%
    John Smoltz, Turner 14%

    Responses 677


    NBAE / Getty Images

    Best NBA play-by-play personality on television

    Marv Albert, Turner 35%
    Mike Breen, ESPN 21%
    Mike Tirico, ESPN 17%

    Responses 672

    ESPN has a different culture under John Skipper compared to George Bodenheimer.

    True 30%
    False 21%
    No opinion 50%

    Responses 678

    How often have you watched live video of a sporting event on a mobile device in the past three months?

    1-5 times 37%
    6-10 times 13%
    10 times or more 18%
    Never 32%

    Responses 682

    Favorite non-network sports website

    Yahoo! Sports 22%
    Bleacher Report 17%
    SI.com 17%
    Deadspin 16%

    Responses 687

    Favorite major league website

    MLB.com 36%
    NFL.com 23%
    NBA.com 12%
    NHL.com 9%

    Responses 671

    Favorite sports-related mobile app

    ESPN ScoreCenter 26%
    MLB.com At Bat 20%
    WatchESPN 13%

    Responses 681

    Favorite network-affiliated sports website

    ESPN.com 75%
    CBSSports.com 13%
    NBCSports.com 7%

    Responses 674

    Best college football play-by-play personality on television

    Brent Musburger, ABC 28%
    Verne Lundquist, CBS 21%
    Gus Johnson, Fox 17%
    Brad Nessler, ESPN 17%

    Responses 674


    Phil Ellsworth / ESPN

    Best college football analyst on television

    Kirk Herbstreit, ABC 57%
    Gary Danielson, CBS 12%
    Todd Blackledge, ESPN 8%

    Responses 672

    Best NASCAR play-by-play personality on television

    Mike Joy, Fox 14%
    Allen Bestwick, ESPN 13%

    Responses 649

    Best NASCAR analyst on television

    Darrell Waltrip, Fox 14%
    Dale Jarrett, ESPN 9%

    Responses 646


    NBAE / Getty Images

    Best NBA analyst on television

    Jeff Van Gundy, ESPN 42%
    Steve Kerr, Turner 19%
    Hubie Brown, ESPN 12%
    Reggie Miller, Turner 10%

    Responses 667


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    Most effective NFL team owner

    Robert Kraft (New England Patriots) 39%
    John Mara/Steve Tisch (New York Giants) 15%
    Jerry Jones (Dallas Cowboys) 10%

    Responses 622

    Biggest threat to the success of the NFL

    Concussions 31%
    Improved technology for at-home viewing 25%
    Rising ticket prices 19%
    In-stadium fan behavior 10%

    Responses 639


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    Knowing the concern with concussions, would you want your child to play full-contact football?

    Yes 35%
    No 56%
    No opinion 9%

    Responses 638

    Favorite window (ET) for watching NFL games

    Thursday, 8 p.m. 1%
    Sunday, 1 p.m. 44%
    Sunday, 4:15 p.m. 29%
    Sunday, 8:15 p.m. 19%
    Monday, 8:30 p.m. 7%

    Responses 626


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    Has Commissioner Roger Goodell acted responsibly or overreached on player discipline?

    Has not done enough 11%
    Has acted responsibly and adequately 48%
    Has overreached 37%
    No opinion 4%

    Responses 639


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    Least effective NFL team owner

    Daniel Snyder (Washington Redskins) 10%
    Mark Davis (Oakland Raiders) 9%
    Ralph Wilson (Buffalo Bills) 8%
    Mike Brown (Cincinnati Bengals) 8%

    Responses 597

    NFL team that has shown the most innovation in its business practices

    Dallas Cowboys 27%
    New England Patriots 11%
    Green Bay Packers 8%
    Pittsburgh Steelers 8%

    Responses 568

    Team you would most want to work for

    New York Giants 14%
    New England Patriots 13%
    Green Bay Packers 8%
    Pittsburgh Steelers 8%

    Responses 611

    Sponsor that does the best job activating around the NFL

    Anheuser-Busch 22%
    Papa John’s 15%
    Verizon 10%
    Gatorade 9%

    Responses 615

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