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SBD/November 26, 2012/Media
Notre Dame's Win Over USC Earns ABC 10.0 Overnight, Sets Season's Highest Mark
Published November 26, 2012
HOME SWEET HOME: SI’s Tim Layden in his cover story about Notre Dame's resurgence notes the school's TV contract with NBC, which is in its 22nd season, is "signed through 2015 at $15 million a year.” NBC Sports Group Chair Mark Lazarus said, “We love the relationship. We intend to be their partners for another 25 years.” Layden notes for NBC, which “paid $1.2 billion for the 2012 Olympics, the cost is minimal.” And for Notre Dame, the money “is less significant than the platform.” Former Big East Commissioner Mike Tranghese said, “You watch the telecast, and it’s clearly a Notre Dame telecast. It may not be maximum dollars, but Notre Dame has a brand, and the NBC deal allows them to advertise that brand” (SI, 11/26 issue).
ESPN GETS COLLEGE PLAYOFF: ESPN on Wednesday formally announced the college football playoff system "will be televised" on the net for 12 years once it starts after the '14 season. A source said that the deal "is worth" about $470M a year. ESPN will "own the rights to all six bowls involved in the four-team playoff system" (AP, 11/21). CBS Sports Network’s Allie LaForce said, “I don’t know that anybody else was really up for it. It was a huge increase in money, basically for two more games.” CBS Sports Network’s Doug Gottlieb said it is a "great get" for ESPN and “they need a signature property.” Gottlieb: “It’s a good marriage. It makes sense for them and college football is something very important to them when they don’t have the playoffs in the NFL” (“Lead Off,” CBS Sports Network, 11/22).