"Concussion" Trailer Still Has People Talking Judge To Rule On Deflategate By Friday Volvo To Title Sponsor Charleston WTA Event NFL's Paul Hicks Leaving For Crisis PR Firm Subcontractors Petition MFSA Over U.S. Bank Stadium Ole Miss, Nike Extend Apparel Deal Should Ravens Rein In Harbaugh? Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Marketplace Roundup
SBD/November 21, 2012/Marketing and Sponsorship
Thankful Indeed: NBC Lands Nearly $1M For Each Ad Running In Thursday Night Game
Published November 21, 2012
THURSDAY GAMES NOT GOING ANYWHERE: This year is the first time the NFL has played Thursday night games beginning early in the season, and SI’s Peter King said he believes the NFL is "concerned" with the quality of the games, but "because the ratings are good, I don’t think they’re going to do anything about it.” King noted a "majority of players who play in the Thursday night game wish they had until Sunday,” but unless the "injury total and the percentage of injuries in the Thursday night games is higher than it is in the Sunday games, I don’t think the NFL is going to change” (“PTI,” ESPN, 11/20).