NHL Overnight Up On Black Friday Glendale Reports Losses From Hosting Super Bowl Dolphins Season-Ticket Holders Irked By Renewal Date Kroenke Wants Out Of St. Louis If L.A. Move Fails Steelers-Seahawks Leads Week 12 Overnights Source: NFL Not Assigning Blame In Keenum Case A-B InBev, NBA Renew Contract Bayern Munich Signs Deal With Goodyear Hornets Strike Deal With Bank Of America NFL Announces Three U.K. Games For Next October
SBD/November 21, 2012/Marketing and Sponsorship
Thankful Indeed: NBC Lands Nearly $1M For Each Ad Running In Thursday Night Game
Published November 21, 2012
THURSDAY GAMES NOT GOING ANYWHERE: This year is the first time the NFL has played Thursday night games beginning early in the season, and SI’s Peter King said he believes the NFL is "concerned" with the quality of the games, but "because the ratings are good, I don’t think they’re going to do anything about it.” King noted a "majority of players who play in the Thursday night game wish they had until Sunday,” but unless the "injury total and the percentage of injuries in the Thursday night games is higher than it is in the Sunday games, I don’t think the NFL is going to change” (“PTI,” ESPN, 11/20).