Carli Lloyd Demand Spikes After WC Final St. Louis Stadium Task Force Pursuing Land For Rams NBC Generally Praised For NASCAR Coverage Andy Murray Picky With Endorsements Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign
SBD/November 21, 2012/Marketing and Sponsorship
Thankful Indeed: NBC Lands Nearly $1M For Each Ad Running In Thursday Night Game
Published November 21, 2012
THURSDAY GAMES NOT GOING ANYWHERE: This year is the first time the NFL has played Thursday night games beginning early in the season, and SI’s Peter King said he believes the NFL is "concerned" with the quality of the games, but "because the ratings are good, I don’t think they’re going to do anything about it.” King noted a "majority of players who play in the Thursday night game wish they had until Sunday,” but unless the "injury total and the percentage of injuries in the Thursday night games is higher than it is in the Sunday games, I don’t think the NFL is going to change” (“PTI,” ESPN, 11/20).