McIlroy Experimenting With TaylorMade Clubs Backlash Continues To Heap On Giants, NFL Farmers Insurance Leaving Hendrick's NASCAR Ops College Endorsements Affecting Under Armour Profits NFL Ad Sales Are Down 14% From Last September LPGA's Bay Area Tour Stop Loses Sponsor Fanatics To Get Rights To NHL Playoff Apparel Fox Sees High Demand For World Series Ads Texans-Broncos Lowest Week 7 "MNF" Since '12 Phelps Stars Alongside McBride In "Call Of Duty" Ad
SBD/November 21, 2012/Marketing and Sponsorship
Thankful Indeed: NBC Lands Nearly $1M For Each Ad Running In Thursday Night Game
Published November 21, 2012
THURSDAY GAMES NOT GOING ANYWHERE: This year is the first time the NFL has played Thursday night games beginning early in the season, and SI’s Peter King said he believes the NFL is "concerned" with the quality of the games, but "because the ratings are good, I don’t think they’re going to do anything about it.” King noted a "majority of players who play in the Thursday night game wish they had until Sunday,” but unless the "injury total and the percentage of injuries in the Thursday night games is higher than it is in the Sunday games, I don’t think the NFL is going to change” (“PTI,” ESPN, 11/20).