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SBD/November 21, 2012/Franchises
MLB Franchise Notes: Union Keeping Tabs On Marlins Following Payroll Dump
Published November 21, 2012
LONG-TERM PLANNING: In Boston, Peter Abraham noted Red Sox GM Ben Cherington’s “goal is long-term success, not a quick fix after last season’s 93-loss debacle.” However, after the Blue Jays’ trade with the Marlins landed them SS Jose Reyes and Ps Mark Buehrle and Josh Johnson, it “created the perception among some fans that the Sox are stagnant.” With MLB's Winter Meetings still two weeks away, the Red Sox are “well ahead of the glacial pace of last fall” (BOSTON GLOBE, 11/20).
NO BURYING THEIR HEADS: YAHOO SPORTS’ Mark Townsend noted the Phillies’ Double-A Eastern League affiliate in Reading, Penn., Saturday announced it will “now be known as the Reading Fightin Phils, adding the Phillies' longtime nickname to their own, and the new logo will feature an ostrich striking a fighting pose.” GM Scott Hunsicker said, “Our main impetus (in the rebrand) was that we felt the Reading Phillies (logo) didn't speak to kids. It was a word. We've got to speak to the children of our community; we've got to engage them, and kids really latch onto animals.” He added, “Look at (minor league) franchises that are resonating: The (Lehigh Valley) IronPigs, the (Richmond) Flying Squirrels, the (Lake Elsinore) Storm, the (Clearwater) Threshers. They all have fun (names and images), something that speaks to children. We didn't have one” (SPORTS.YAHOO.com, 11/17).