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SBD/November 20, 2012/Marketing and Sponsorship
UGG Releases Latest Spot Starring Patriots' Tom Brady Entitled "Pink Slip"
Published November 20, 2012
TAKING A SHOT: In Boston, Fee & Raposa reported Patriots WR Wes Welker’s new ad campaign for SK Energy Shots “debuts on the radio and on outdoor ads … just days after the FDA warned consumers about illness and deaths possibly linked to three top-selling energy drinks.” But Welker and SK Founder Chris Clarke insisted that the drink -- which was “not singled out by the FDA -- contains no harmful ingredients” (BOSTON HERALD, 11/19).
THE YOUNG & THE RESTLESS: In DC, Sarah Kogod noted Reebok last Thursday unveiled Wizards G John Wall’s latest commercial. Wall in the spot says, “What does it take to make it? It takes support. It takes staying grounded. It takes inspiration, hard work, drive. What does it take to make it? I’ll let you know when I get there” (WASHINGTONPOST.com, 11/16). In Akron, Jason Lloyd wrote as Cavaliers G Kyrie Irving “inches tantalizingly closer to that elite class of players in the NBA, he is also creeping toward another elite, equally lucrative status within the league: A star endorser.” The reigning Rookie of the Year “now has endorsements with Nike, Pepsi Max, Foot Locker, Skullcandy and EA Sports.” He has a “memorabilia and trading card deal with Panini, local sponsorships with a window company and a car dealer in Northeast Ohio and a few more agreements nearing completion.” Irving’s popularity has “exploded in recent months” (AKRON BEACON JOURNAL, 11/18).