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SBD/November 20, 2012/Leagues and Governing Bodies
LPGA Commissioner Confident Of Sport's Global Potential; Tourney In China Likely
Published November 20, 2012
MARKET WATCH: In Rochester, Sal Maiorana noted "speculation immediately arose regarding what would happen" starting in '14 with the future of the Wegmans LPGA Championship. The Rochester-based supermarket chain recently extended its sponsorship of the tournament for one more year. Tournament co-Chair Jerry Stahl said, "To tell you the truth, I'm not sure what we see going forward. ... Everything has a useful life and maybe this is what we've seen, the useful life of this tournament. That could be the case." Maiorana noted Wegmans "decided to hang in for one more year -- despite the spiraling cost of putting on the event and bankrolling the $2.5 million purse -- with the hope that the extra time would be beneficial to the potential procurement of a new sponsorship group." In reality, the two keys to Rochester "holding on to the LPGA Championship are the state of the economy, and the tour doing a better job of becoming relevant on the national sports scene." Whan "spends a lot of time extolling the virtues of how the LPGA Tour is the most global tour in professional golf." However, "not many American fans pay attention to the LPGA when the tournaments aren't being played in their communities" (ROCHESTER DEMOCRAT & CHRONICLE, 11/17).