SBD/November 19, 2012/Marketing and Sponsorship

The Smell Of Success: Mariano Rivera Featured On Limited Edition Yankees Cologne

Rivera's limited-edition Yankees Cologne retails for $85 per bottle
Yankees P Mariano Rivera has not thrown a pitch off an MLB mound in more than six months, but the league’s all-time saves leader’s name and number are being used to market a new limited edition version of the Yankees Cologne that Cloudbreak Group has been marketing under license from MLB since the beginning of the '12 season. The Rivera limited edition bottle includes a rendition of his signature on the front of the cobalt blue bottle and Rivera’s name and No. 42 on the back. It is priced at $85 for a 6.8 ounce bottle, compared to $62 for a 3.4-ounce bottle without the Rivera adornment. The Rivera fragrance is available at Macy’s, Lord & Taylor and NYYankeesFragrance.com (Terry Lefton, THE DAILY).

YANKS CLAIM AWARD: The Yankees have been named the '12 MLB Club Retailer of the Year for their commitment to driving merchandise sales. The Yankees and Legends Hospitality earned the award based on improvements to the team store at Yankee Stadium as well as product innovation and reinvention. The team store was completely redesigned this year and included the introduction of the MLB/Victoria's Secret co-branded line. The Tigers won the award last year (MLB).
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