Fanatics Gains Rights For NBA Replica Jerseys Auto-Owners Insurance Extends NASCAR Deal Nike Makes Batch Of LeBron 14's For Early Release Cubs Strike Sponsorship Deal With Beam Suntory Monster Planning To "Bring A Party" To NASCAR Mondelez Quietly Ends NASCAR Sponsorship NFL Playoff Hosts Finalize Sponsor Activation Fleck Working To Bring "Row The Boat" To Minnesota Recent Tennis Trend Has Opponents Dressing Alike Starting Lineup Figurines Getting New Life
SBD/November 19, 2012/Marketing and Sponsorship
The Smell Of Success: Mariano Rivera Featured On Limited Edition Yankees Cologne
Published November 19, 2012
YANKS CLAIM AWARD: The Yankees have been named the '12 MLB Club Retailer of the Year for their commitment to driving merchandise sales. The Yankees and Legends Hospitality earned the award based on improvements to the team store at Yankee Stadium as well as product innovation and reinvention. The team store was completely redesigned this year and included the introduction of the MLB/Victoria's Secret co-branded line. The Tigers won the award last year (MLB).