Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market LeBron's Power Seeps Into Non-Sports Entertainment Maddux Pranks Bryant For Red Bull Video Marketplace Roundup NBPA, Players Look To Profit Off Images Apparel Stores Extending Warriors' Local Reach P.J. Fleck Buys Rights To "Row The Boat" Turner Sports Sells Out NBA ASG Ad Spots Rutgers' Adidas Contract Worth More Than $11M
SBD/November 16, 2012/Marketing and Sponsorship
Published November 16, 2012
WINE & DINE: In DC, Sarah Kogod reported steakhouse Ruth’s Chris is “offering a series of prix-fixe dinners at its various locations, complete with Redskins-specific details.” The restaurant announced that it will celebrate the Redskins’ 80th anniversary by offering a 5-course meal with Ruth’s Chris wine that will cost $85. The wine it is referring to “is the Redskins Reserve wine, introduced a few months back.” The featured dessert is listed on the menu as “Chocolate Covered Strawberries served Redskins style” (WASHINGTONPOST.com, 11/15).
THE SUN WILL COME OUT: Sun Sports announced that AT&T U-Verse will be the presenting sponsor for Heat broadcasts this year for the third consecutive season. The net's “Heat Live” pregame show will be sponsored by Papa John’s, while the halftime show is sponsored by Chevrolet and the postgame show presented by Hyundai. In addition, Sun Sports announced South and Vista BMW will sponsor the 25th anniversary entitlement, with JM Lexus presenting Heat Week as part of its full-season sponsorship (Sun Sports).
CHOSEN ONE: AD AGE’s Mallory Russell noted Samsung's ranking this week on the Viral Video Chart marks its “38th appearance and 25th week on the Chart this year.” Samsung's Galaxy Note II campaign this week is “No.1 for a second time, garnering 15 million views last week and 24 million views in all.” Its video, "LeBron's Day," shows how Heat F LeBron James “uses the Galaxy II Note at breakfast with his son, at the barbershop and elsewhere throughout his day” (ADAGE.com, 11/15).