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Van Heusen's new campaign is targeting the coveted 18-34 male demographic

Clothing brand Van Heusen is "stepping up its efforts to use a different entry point -- football -- as a way to get young men interested in style," according to Andrew Adam Newman of the N.Y. TIMES. A "broad marketing effort called the Van Heusen Institute of Style" features Pro Football HOFers Steve Young and Jerry Rice, as well as Lions QB Matthew Stafford as "guides to help men make the transition, in the words of the campaign, from 'schlub to swagger.'" The company said that the "average age of a Van Heusen consumer is 39 ... but the campaign is being pitched to younger men from 18 to 34." The Van Heusen website and Facebook page have been "transformed into an extended football metaphor." Fashion spreads featuring the players "are calle ...