Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/November 15, 2012/Marketing and Sponsorship
Published November 15, 2012
COMEDIC TIMING: In Milwaukee, Bob Wolfley noted a Packers fan asked QB Aaron Rodgers on his radio show “if he would ever consider doing a TV commercial like the DirecTV spots” done by Giants QB Eli Manning and Broncos QB Peyton Manning, or the Pepsi ad in which Saints QB Drew Brees “sings and dances.” Rodgers said, "I think I have a dry sense of humor, and I understand that in order to be funny you have to be able to laugh at yourself. That’s why I have always appreciated the State Farm ads.” He added, "I think Peyton Manning set the standard for commercials. I think he consistently is -- he’s got another one out where he’s in the car (for Buick). He’s very, very good at what he does. I think we are all just trying to stay in the same ball park as him" (JSONLINE.com, 11/14).
LIGHTS, CAMERA...: ESPN.com’s Zach McCann noted Cavaliers G Kyrie Irving “stars in a new Foot Locker commercial that spoofs the cinematic, slow-motion dunks seen on so many NBA films and advertisements.” Irving said of the spot, “That took about 9 hours of shooting, so I had to do like three different angles and everything over again. I enjoyed doing it, but you really get to appreciate what it takes to do film work” (ESPN.com, 11/14).
WHAT TIME DO YOU HAVE? Watchmaker Breitling named MLS Galaxy MF David Beckham the face of its Transocean Chronograph Unitime watch. As part of the partnership, the brand will release a new ad campaign featuring Beckham (Breitling).