SBD/November 14, 2012/Marketing and Sponsorship

CBS' Jo Ann Ross Touts Limited Super Bowl Ad Inventory, Record Average Price

Super Bowl ads on average are $300,000 more expensive than they were last year
CBS Exec VP Sports Sales & Marketing Jo Ann Ross yesterday said the net has "less than a handful of spots left" for ads during Super Bowl XLVII, according to Alex Ben Block of the HOLLYWOOD REPORTER. Ross added that more than 95% of the total advertising inventory has been "sold at a record average price of $3.8 million -- and some at more than $4 million." Ross: "We literally have just a couple units left in the game. We are really pleased.” Block noted the $3.8M price is “up from” the $3.5M NBC got last year. The pregame and the game are “sold by the hour and half-hour to title sponsors.” CBS Exec VP/Sports Sales & Marketing John Bogusz said that those “are all set ... with the exception of one half-hour in the pregame show, which is the subject of active discussions.” Block reported of the top five Super Bowl advertisers during the past decade, "only General Motors has not signed on" for the '13 Super Bowl. The others, "in order of their ad spend, are Anheuser-Busch InBev, PepsiCo, Walt Disney Co. and the Coca-Cola Co.” While not naming any studio other than Disney, Ross and Bogusz said that “the major movie companies will be very visible in the game" (HOLLYWOODREPORTER.com, 11/13).
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