SBD/November 13, 2012/Olympics

LOCOG Report Reveals Thousands Of Tickets To High-Demand Events Went Unsold

Track & field events at the London Games had more than 2,000 tickets unsold
Thousands of tickets for some of the London Games’ “most in-demand Olympic events during the summer went unsold,” according to LOCOG figures cited by Jacquelin Magnay of the London TELEGRAPH. Track & field had “more than 2,000 tickets unsold, there were hundreds of tickets left for the opening and closing ceremonies, and even artistic gymnastics, which was declared a sell-out, had 1,230 remaining.” A LOCOG spokesperson said that a “number of the seats were empty to test sight lines or were from early sessions, particularly in the temporary venues.” The organization “hailed the ticketing process as a huge success.” LOCOG said that overall it “failed to sell just three per cent representing 263,824 Olympic tickets and two per cent representing 55,455 Paralympic tickets.” Ticket sales raised $1.05B (all figures U.S.) of its $3.8B budget. The LOCOG report reveals that “fewer than half of tickets to many prime London 2012 Olympic sports events were sold to UK residents, but LOCOG achieved its stated aim of having 75 per cent of tickets available to the British public because of high local turnout for preliminary events in large stadiums.” But the U.K. percentage of attendance “at some events such as gymnastics, track cycling and swimming, was less than 40 per cent at the final sessions” (London TELEGRAPH, 11/13). REUTERS' Keith Weir notes sponsorship deals and "record revenues from the sale of almost 11 million tickets helped London organizers to hit their target of raising" $3.8B to stage the Olympics and Paralympics. LOCOG raised almost $1.2B "through domestic sponsorship deals" (REUTERS, 11/13).
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