SBD/November 13, 2012/Media

ESPN's Chiefs-Steelers "MNF" Overnight Down Slightly From Comparable Week 10 Game

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Last night's Chiefs-Steelers game drew lower ratings than comparable game a year ago
ESPN earned a 9.0 overnight Nielsen rating for last night’s Chiefs-Steelers “MNF” telecast, down 2% from a 9.2 overnight for the comparable Vikings-Packers game in Week 10 last year. In K.C., last night’s game earned a 15.1 local rating on ESPN and a 19.1 rating on KMBC-ABC. In Pittsburgh, the game earned a 14.2 local rating on ESPN and a 31.3 rating on WTAE-ABC (Austin Karp, THE DAILY).

HONEST MISTAKE?
 USA TODAY's Christopher Chase notes ESPN's Chris Berman was "forced to apologize" during "Monday Night Countdown" after a graphic reading "Roethlisberger 'Drink and Drunk'" was displayed during the show. The segment was entitled "Roethlisberger 'Dink and Dunk.'" Berman said, "We have to tell you this for sure, earlier in the show we had a graphic error in the rundown. We apologize for the mistake. Not sure how it happened. It won't happen again, we'll be back." Chase writes one typo "is understandable," but two typos "in three words is suspicious" (USATODAY.com, 11/13). DEADSPIN.com's Timothy Burke noted the "Drink & Drunk" title "remained onscreen for about 90 seconds before ESPN corrected it." Berman offered the "most vague apology possible." Burke: "We're sort of baffled how this sort of thing could happen; typos are one thing but two right next to each other just seems like it ought to be impossible" (DEADSPIN.com, 11/12).

LOCAL RATINGS ROUNDUP: Sunday's Bills-Patriots game earned a 32.12 in the Boston market, continuing a streak that has seen the Patriots record local ratings of 30+ for 24 consecutive games. This marks the first time the franchise has received over a 30.0 rating in every game through the first nine games of a season (Patriots)....In Milwaukee, Bob Wolfley noted the Texans-Bears "SNF" telecast on WTMJ-NBC was "the most-watched sports event on television last weekend" in the Milwaukee market. The game earned a 25.7 local rating, or about 232,000 HHs, "easily the biggest audience for any primetime show on TV that night." The Cowboys-Eagles game in the late-afternoon window on WITI-Fox earned a 21.6 local rating, or about 195,000 HHs. Saturday's Wisconsin-Indiana college football game on ESPN had an 11.3 local rating or 102,000 HHs (JSONLINE.com, 11/12).
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