Packers-Cowboys Sets Divisional Game Record Bisciotti: Fewer Ad Breaks Could Help Ratings ESPN OK With Schefter's Role With New League MLB, Mitú Partnering For Latino Digital Content Social Company SM2 Training College Athletes Fox Sports Launching SiriusXM Channel Social Studies: U.S. Figure Skating's Renee Felton NFL Divisional Overnights Down 3% Golden Knights Working On TV, Radio Deals NFL Considering Future Sunday Night Playoffs?
SBD/November 9, 2012/Media
Still No Deal Between TWC SportsNet, DirecTV As Lakers Hit 12-Game Stretch On RSN
Published November 9, 2012
WITMER RESPONDS: Time Warner Cable Exec VP and Chief Video & Content Officer Melinda Witmer Thursday at the '12 Covington & Burling Sports Media & Technology Conference responded to White's comments that the RSN structure was broken. She said, “I think that some of the math that Mike’s quoting, I’m not quite understanding. But I think most importantly, I’d remind Mike that he owns regional sports networks. And I’ll tell you Time Warner Cable pays a lot more for the Root Sports networks than we’re asking DirecTV to pay for the Lakers. The system is broken and a mess when it’s not their product. We feel comfortable that we’re offering good value for fans.” Witmer also commented on being on the other side of the RSN equation as an owner now. She said, “It has been an illuminating experience in a lot of ways. Not the least of which has been coming to understand better the challenges that other distributors have. We understand cable really well. We understand the way we package really well. But it has given us an opportunity to understand better how others are addressing and serving their consumers. More than anything, we said we know the value assessments we make and we have to deliver value that Time Warner Cable would justify on the other side or we’ll end up being the only ones distributing the product" (THE DAILY).