MLS Red Bulls, MSG Extend TV Deal Harold NFL Hires Matthews As Senior VP/Media Sales Adidas Unveils Latest NCAA Hoops Uniforms Blank: Talks On Atlanta MLS Club "Substantial" Drexler Part Of LG's Final Four Activation Bills Adopt Variable Ticket Pricing Nike's Parker Talks Innovation, Competition Classified Advertisements
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The business of college sports continues to thrive, fueled by media rights deals, a rabid fan base and an active sponsorship market. SportsBusiness Journal looks at how schools and their marketing partners are positioning their programs, where they see growth opportunities and how they deal with the inevitable pressure to increase revenues. What are the business strategies taking shape off the playing field?
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