Classified Advertisements Runner's World Publisher Talks Boston Marathon UFC Projected To Sell Out In Orlando Emmert Defends Scholarship Values, Insurance Plan New Bucks Owners Open To Local Investors Bengals, County Reach Stadium Upgrades Deal Bettman Praises Shanahan's League Office Work Dierdorf Joins Michigan Booth For Football Louisville, Adidas Ink Five-Year Extension SBJ In-Depth: Action Sports
SBD/November 7, 2012/Classified AdvertisementsPrint All
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The business of college sports continues to thrive, fueled by media rights deals, a rabid fan base and an active sponsorship market. SportsBusiness Journal looks at how schools and their marketing partners are positioning their programs, where they see growth opportunities and how they deal with the inevitable pressure to increase revenues. What are the business strategies taking shape off the playing field?
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