NFL's Mark Waller Called To Put Hurricane Sandy PSA Together Quickly

NFL CMO Mark Waller last week put together, "on very short notice, the 30-second PSA urging TV and web viewers to send money to help" in the Hurricane Sandy recovery efforts that aired during NFL games this weekend, according to Peter King of SI.com. The PSAs, which were narrated by Giants QB Eli Manning and DE Osi Umenyiora, "were invented Thursday and Friday by Waller and his staff." NFL Commissioner Roger Goodell called Waller "into his office Thursday morning and said he wanted to do something special for a PSA on Sunday." When Waller asked which spot Goodell wanted to run, Goodell informed Waller he wanted to create a new one. King reported Waller got the 30-second spot together, and NFL VP/Entertainment, Marketing & Promotions Tracy Perlman "got Manning and Umenyiora to record narrations at Giants offices Friday afternoon." King: "Let's hope the stark images of the PSA get people to give" (SI.com, 11/5).