SBD/November 6, 2012/Facilities

Target Center Drops Ticketmaster In Favor Of AXS Except For Pro Basketball

Target Center yesterday announced that it will "start doling out tickets through a new in-house system, AXS, created by its operating company, AEG Live," according to Chris Riemenschneider of the Minneapolis STAR TRIBUNE. AXS will be used for "all events at the arena except Timberwolves and Lynx games, which could eventually change over to the new system." It is unknown whether AXS will "provide a break from the extra fees" that Ticketmaster charges. But Target Center reps said that AXS "improves on the Ticketmaster model in several ways." Riemenschneider notes AXS will "only be used for events yet to be announced at Target Center." It is used at "some of AEG's biggest venues around the world, including the O2 Arena in London" (Minneapolis STAR TRIBUNE, 11/6). In St. Paul, Ross Raihala reports for the next eight months the Target Center will "use both AXS and Ticketmaster." Ticketmaster will "handle all events already on sale" through the end of the '12-13 season (ST. PAUL PIONEER PRESS, 11/6).
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Facilities, Ticketmaster, AEG

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