SBD/November 5, 2012/Marketing and Sponsorship

MSG Pulls Poster Campaign That Took Dig At Spider-Man Broadway Show

Stoudemire and the Knicks reportedly had no direct involvement with the campaign
MSG Network said that it is "now pulling the offending ads" that promoted the '12-13 Knicks season with "an obvious dig at 'Spider-Man: Turn Off the Dark,'" according to the N.Y. POST's Page Six. Posters for MSG "recently popped up" around N.Y. with a picture of F Amar'e Stoudemire and the tag line, "It's Friday Night. You can either see a Broadway harness malfunctioning or you can watch real men fly." After the ads rolled out, Broadway blogs "were up in arms." One theater post read, "What does it mean to be a 'real man?'" An MSG official said, "The ad was simply bad judgment on our part. We're in the process of having them immediately removed." A source said that Stoudemire and the Knicks "had no direct involvement with the campaign" (N.Y. POST, 11/5).
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