SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/November 2, 2012/Marketing and Sponsorship
Published November 2, 2012
WHAT'S THE TIME? WOMEN'S WEAR DAILY's Jean Palmiere reported former MLBer Randy Johnson is "signing on to be the North American ambassador for Ulysse Nardin, a Swiss watch brand." The company "created a special watch for Johnson called The Big Unit." The dial of the watch is "inscribed with the words Big Unit, there's a baseball on the second hand, and Johnson's number, 51, is on the bezel." Only 100 of the watches "have been made and they are being sold at the company's 55 authorized dealers in the U.S. as well as its two company-owned boutiques in Florida." The watch retails for $15,500. Johnson is now the third ambassador for the company overall, joining Russian figure skater Evgeni Plushenko and Indian cricket player Yuvraj Singh (WWD.com, 10/31).
NEED A LIFT? Hertz will be an official sponsor for the Nov. 9 Battle On The Midway men's basketball game between San Diego State and Syracuse aboard the USS Midway aircraft carrier. The rental car company's sponsorship is part of its Hertz for Heroes program, a project initiated last Veterans' Day by company employees with military backgrounds (Hertz).
HULK, SMASH: In DC, Sarah Kogod noted Nationals CF Bryce Harper is "featured in a new Under Armour commercial, where [he] is ... smashing bats, smearing eye black and generally looking intense" (WASHINGTONPOST.com, 11/1).