Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park NBA Proposes Changes To Review Protocol Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M
SBD/November 1, 2012/Marketing and Sponsorship
Jordan Brand Reportedly Set To Sign Clippers' Blake Griffin To Shoe Deal
Published November 1, 2012
REAL MEN WEAR PINK: CSNNE.com's Jessica Camerato noted Celtics F Jeff Green and G Rajon Rondo during Tuesday night's Celtics-Heat game wore Nike Air Foamposite Ones "in a polarized pink colorway" in support of breast cancer awareness. Rondo had already received the shoes, however Green had to get his pair "overnighted to Miami in time for Tuesday's game against the Heat." Green said, "I have a couple friends who have cancer. This was my way of showing I support them and raise awareness toward it." Both players "wanted to take advantage of their only game during Breast Cancer Awareness month to sport the sneakers" (CSNNE.com, 10/31).