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SBD/November 1, 2012/Marketing and Sponsorship
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Published November 1, 2012
REAL MEN WEAR PINK: CSNNE.com's Jessica Camerato noted Celtics F Jeff Green and G Rajon Rondo during Tuesday night's Celtics-Heat game wore Nike Air Foamposite Ones "in a polarized pink colorway" in support of breast cancer awareness. Rondo had already received the shoes, however Green had to get his pair "overnighted to Miami in time for Tuesday's game against the Heat." Green said, "I have a couple friends who have cancer. This was my way of showing I support them and raise awareness toward it." Both players "wanted to take advantage of their only game during Breast Cancer Awareness month to sport the sneakers" (CSNNE.com, 10/31).