SBD/October 30, 2012/NBA Season Preview

Warriors Announce Digital Upgrades To Oracle Arena; Cavs Roll Out Wi-Fi Plan

The Warriors are introducing a variety of digital upgrades to Oracle Arena this season. Changes include an advanced digital display platform developed by Cisco known as Stadium Vision, a new HD scoreboard, an LED press table signage system, a mobile device app called Bypass Lane that allows fans to order and pay for food from their seats, and a partnership with Pogoseat to allow fans mobile ticket upgrades. The team also has set up iPad kiosks throughout the arena and implemented a paperless ticket method for select fans. The team hopes to move the entire arena to paperless tickets in '13-14 (Warriors). In S.F., Eric Young noted the Warriors are "spending about $8 million on various upgrades to the 19,596-seat facility." Team President Rick Welts said, "We have five more great seasons of Warriors basketball right here (in Oakland). We’re going to continue to invest in the team and the arena." Young notes the new scoreboard is "twice the size and resolution of the one it replaces." Other upgrades include the "placement of 600 high-definition screens around the arena that will show live game action as well as advertising." Stadium Vision allows sponsors to "customize their ads each day or each quarter if they like." Sponsors also can have "one set of ads running in the passageways while a separate ad runs in the luxury boxes." CMO Chip Bowers said that the team "can now sell access to the new Stadium Vision system based on time and arena location ... giving the team a chance to boost revenue" (S.F. BUSINESS TIMES, 10/26 issue).

SMALL PIECE OF THE PUZZLE: In Cleveland, Joel Hammond reports the Cavaliers "will announce a Wi-Fi buildout at Quicken Loans Arena." Cavaliers Senior VP/Communications Tad Carper said that the effort is "part of a larger digital platform upgrade, details of which still are being ironed out" (CRAIN'S CLEVELAND BUSINESS, 10/29 issue).
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