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SBD/October 30, 2012/NBA Season Preview
David Stern Reflects On Growth Of NBA During His Time As Commissioner
Published October 30, 2012
TIDYING UP: In Cleveland, Bill Livingston writes Stern by "dictating the terms of his own farewell" can now spend the 15 months before his retirement "trying to spiff up a tarnished and ultimately failed stewardship." Stern can "legitimately bring up some huge achievements in popularizing the league." When Stern "globalized the NBA brand in 1992 with the 'Dream Team' at the Barcelona Olympics, he opened ports of call everywhere to basketball." However, no other sport, "not even golf in Tiger Woods' heyday, is as dependent as pro basketball on a small group of instantly recognizable faces." The NBA "star system brings with it inherent drawbacks in creating a sense of entitlement, a need for instant gratification and the ubiquity of stooges known as players' posses" (Cleveland PLAIN DEALER, 10/30).