The Heat Is On

The Heat's two NBA Championships are becoming more relevant in South Florida

The Heat begin defense of their NBA title tonight against the Celtics, and Miami changing from a “football town to basketball town ... hasn’t happened yet, but the idea it could no longer is either blasphemous or ridiculous," according to Greg Cote of the MIAMI HERALD. Winning South Florida, “owning it, will enter the broad civic discussion if the bar measuring Heat success continues at the championship level.” Still, it will “take another title this season (and the giddy assumption of more) to properly begin that conversation.” Cote: “I don’t think the Heat is there yet, not even with two championships in the past seven years. ... But I think the Heat is getting there." Heat F LeBron Jam ...