Menu
Marketing and Sponsorship

Despite Recent Dip, Danica Patrick's Q Score Remains On Pace With Venus, Serena

Marketing Evaluations Exec VP Henry Schafer said that NASCAR driver Danica Patrick "has not lost her fastball," and that she "remains one of the most known and liked figures in sports," according to Brant James of ESPNW.com. Patrick's Q Score, which measures awareness and likeability in sports figures, has "slipped from its peak of 29 in 2010 to 19 this year." Schafer said, "She's maintaining her awareness out there. I mean, she was really high a couple years ago, so despite some erosion in her appeal, she's still above average. The unique thing about her, as a spokesperson particularly in the sports world, is she was and still is able to maintain a good balance of appeal between male and female consumers, which I believe is an important ingredient to her profile for representing GoDaddy. So that part of it would be hard to replace, to find another female sports spokesperson -- if that's what they want to do -- with that kind of balanced appeal." James noted Patrick's awareness score of 76 "dwarfed the group average of 40 among female athletes assessed by the company this year." Patrick's "overall score of 19" was even with, and one point better than, the scores of tennis players Venus and Serena Williams, respectively. Schafer said Patrick is "right up there with Dale Earnhardt (Jr.), Jeff Gordon, in terms of awareness and in terms of likability, she's pretty much where they are at this point" (ESPNW.com, 10/26).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/29/Marketing-and-Sponsorship/Danica.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/29/Marketing-and-Sponsorship/Danica.aspx

CLOSE