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  • Recent Trend For World Series Audience, Cost Of 30-Second Spot, Median Age

    The World Series is coming off a seven-game set for the Cardinals-Rangers series last year, which gave Fox a 10.0 average rating and 16.6 million viewers, up from an 8.4 rating and 14.3 million viewers for the Giants-Rangers five-game set in ’10. That ’10 matchup, along with the rain-affected ’08 Phillies-Rays matchup, has the mark of the lowest-rated World Series to date. The ‘08 World Series was the least-viewed, with an average of 13.6 million viewers. Last year’s seven-game Cardinals-Rangers set was also slightly behind the five-game ’12 Heat-Thunder NBA Finals on ABC (16.8 million viewers). The average cost of a 30-second spot during the World Series has been above the $400,000 mark since ’07. Over the past 20 years the median age of the World Series viewer has been trending upward, with the past two years having a median age above 52 (THE DAILY).

    WORLD SERIES AUDIENCE TREND SINCE '94 STRIKE
    YR
    NET
    GMS
    RAT.
    VIEWERS
    (000)
    TEAMS
    30-SEC
    SPOT
    MEDIAN
    AGE
    '11
    Fox
    7
    10.0
    16,645
    Cardinals-Rangers
    $421,400
    52.5
    '10
    Fox
    5
    8.4
    14,268
    Giants-Rangers
    $447,000
    52.6
    '09
    Fox
    6
    11.7
    19,387
    Yankees-Phillies
    $456,900
    49.9
    '08
    Fox
    5
    8.4
    13,636
    Phillies-Rays
    $400,000
    50.5
    '07
    Fox
    4
    10.6
    17,123
    Red Sox-Rockies
    $425,000
    49.7
    '06
    Fox
    5
    10.1
    15,812
    Cardinals-Tigers
    $399,025
    51.5
    '05
    Fox
    4
    11.1
    17,162
    White Sox-Astros
    $395,000
    49.8
    '04
    Fox
    4
    15.8
    25,390
    Red Sox-Cardinals
    $375,000
    48.4
    '03
    Fox
    6
    12.8
    20,142
    Marlins-Yankees
    $298,983
    48.3
    '02
    Fox
    7
    11.9
    19,261
    Angels-Giants
    $278,571
    48.0
    '01
    Fox
    7
    15.7
    24,528
    D'Backs-Yankees
    $307,143
    48.2
    '00
    Fox
    5
    12.4
    18,081
    Yankees-Mets
    $350,000
    46.1
    '99
    NBC
    4
    16.0
    23,731
    Yankees-Braves
    $300,500
    48.2
    '98
    Fox
    4
    14.1
    20,340
    Yankees-Padres
    $300,000
    46.4
    '97
    NBC
    7
    16.7
    24,790
    Marlins-Indians
    $257,500
    46.0
    '96
    Fox
    6
    17.4
    25,220
    Yankees-Braves
    $300,000
    45.6
    '95
    ABC
    6
    19.5
    28,970
    Braves-Indians
    $248,300
    45.9

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