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SBD/October 24, 2012/Research and RatingsPrint All
The World Series is coming off a seven-game set for the Cardinals-Rangers series last year, which gave Fox a 10.0 average rating and 16.6 million viewers, up from an 8.4 rating and 14.3 million viewers for the Giants-Rangers five-game set in ’10. That ’10 matchup, along with the rain-affected ’08 Phillies-Rays matchup, has the mark of the lowest-rated World Series to date. The ‘08 World Series was the least-viewed, with an average of 13.6 million viewers. Last year’s seven-game Cardinals-Rangers set was also slightly behind the five-game ’12 Heat-Thunder NBA Finals on ABC (16.8 million viewers). The average cost of a 30-second spot during the World Series has been above the $400,000 mark since ’07. Over the past 20 years the median age of the World Series viewer has been trending upward, with the past two years having a median age above 52 (THE DAILY).WORLD SERIES AUDIENCE TREND SINCE '94 STRIKEYRNETGMSRAT.VIEWERS
AGE'11Fox710.016,645Cardinals-Rangers$421,40052.5'10Fox58.414,268Giants-Rangers$447,00052.6'09Fox611.719,387Yankees-Phillies$456,90049.9'08Fox58.413,636Phillies-Rays$400,00050.5'07Fox410.617,123Red Sox-Rockies$425,00049.7'06Fox510.115,812Cardinals-Tigers$399,02551.5'05Fox411.117,162White Sox-Astros$395,00049.8'04Fox415.825,390Red Sox-Cardinals$375,00048.4'03Fox612.820,142Marlins-Yankees$298,98348.3'02Fox711.919,261Angels-Giants$278,57148.0'01Fox715.724,528D'Backs-Yankees$307,14348.2'00Fox512.418,081Yankees-Mets$350,00046.1'99NBC416.023,731Yankees-Braves$300,50048.2'98Fox414.120,340Yankees-Padres$300,00046.4'97NBC716.724,790Marlins-Indians$257,50046.0'96Fox617.425,220Yankees-Braves$300,00045.6'95ABC619.528,970Braves-Indians$248,30045.9