Sources: NASCAR Seeking $1B For Title Sponsor Nike's Converse Launches "Made By You" Campaign Powerade's "Just A Kid" Ad Features Rose Under Armour Focusing On Fitness Apps NASCAR Race Makes Title Sponsor's Site Crash PBR, Sonic Partner For Remainder Of '15 Marketplace Roundup Ovechkin Signs With Fanatics Authentic Kingsford Charcoal Bags To Feature O'Bannon Freddie Jacobson Debuting Three Microbrews
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SBD/October 24, 2012/Marketing and Sponsorship
Source: PepsiCo Reducing NASCAR Spend; Hendrick Shops Multi-Race Deal For Dale Jr.
Published October 24, 2012
READY TO RETURN: In Charlotte, Jim Utter reports Earnhardt, who had been "sidelined two weeks [after] suffering lingering effects from a pair of concussions, has been medically cleared for competition." Charlotte neurosurgeon Dr. Jerry Petty said, "Dale Jr. has done everything asked of him. He hasn’t had a headache since Oct. 12, and we have not been able to provoke any symptoms since that time." Earnhardt had a "final neurological evaluation Tuesday morning in Charlotte" (CHARLOTTE OBSERVER, 10/24).