Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/October 23, 2012/Marketing and Sponsorship
PGA Tour Event In Tampa Continues Search For Title Sponsor, Future Uncertain After '13
Published October 23, 2012
LOWERING THE MINIMUM: GOLFCHANNEL.com's Rex Hoggard reported a byproduct of the PGA Tour’s move to a "split-calendar season beginning with the 2013-14 schedule will be a temporary reduction in a player’s minimum number of starts." Due to the "loss of the fall series events, which will now kick off the new season, players in 2013 will only need 12 starts to maintain their status as voting members." The minimum had been 15 starts (GOLFCHANNEL.com, 10/22). Golf Channel's Whit Watson said, "I think you try it for a year and see what happens. This is a special exemption because of a shortened schedule January to September.” Golf Channel's Damon Hack added, “I don’t want to commit to anything until I see it in action and in real time, but I have a feeling that they're going to keep that number low” (“Morning Drive,” Golf Channel, 10/22).