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SBD/October 23, 2012/Marketing and Sponsorship
Reebok Launches New, "More Mature" Campaign Around Wizards' John Wall
Published October 23, 2012
SAY UNCLE: ESPN.com’s Lynn Hoppes wrote “don't be surprised to see” Cavaliers G Kyrie Irving bring back "Uncle Drew" from the Pepsi Max commercials soon. Irving said, "I had no idea it was going to blow up as much as it did. It was funny that people didn't realize it was me. And, yes, there is a definite possibility that you'll be seeing him again” (ESPN.com, 10/22).