Ohio Univ. Lands Eight-Year Deal With Adidas Could Adidas Buyout UCLA Coach's Contract? Marketplace Roundup Norman Hopes Authentic Deal Grows Brand Globally A’s Sign Fanatics To Run Merchandise At Coliseum NASCAR Adds Hotels For Hope As Partner Costco, Acushnet In Legal Battle Over Golf Balls Wal-Mart To Market In 21 Professional Sports Venues NCAA Tournaments Ads Work Around Off-Limit Players Marketplace Roundup
SBD/October 23, 2012/Marketing and Sponsorship
Reebok Launches New, "More Mature" Campaign Around Wizards' John Wall
Published October 23, 2012
SAY UNCLE: ESPN.com’s Lynn Hoppes wrote “don't be surprised to see” Cavaliers G Kyrie Irving bring back "Uncle Drew" from the Pepsi Max commercials soon. Irving said, "I had no idea it was going to blow up as much as it did. It was funny that people didn't realize it was me. And, yes, there is a definite possibility that you'll be seeing him again” (ESPN.com, 10/22).