PepsiCo CEO Backs Goodell Amid Scandals NHL Decides Against Selling Jersey Ads Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Microsoft's NFL Deal Affected By iPad References Company Emerges In 3D-Printed Collectibles Space Marketplace Roundup A-B Concerned Over NFL's Handling Of Issues Castrol Drops Adrian Peterson Sponsorship Harman Announces NBA Sponsorship Deal
Upcoming Conferences and Events
SBD/October 23, 2012/Marketing and Sponsorship
Reebok Launches New, "More Mature" Campaign Around Wizards' John Wall
Published October 23, 2012
SAY UNCLE: ESPN.com’s Lynn Hoppes wrote “don't be surprised to see” Cavaliers G Kyrie Irving bring back "Uncle Drew" from the Pepsi Max commercials soon. Irving said, "I had no idea it was going to blow up as much as it did. It was funny that people didn't realize it was me. And, yes, there is a definite possibility that you'll be seeing him again” (ESPN.com, 10/22).