SBD/October 22, 2012/Research and Ratings

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  • Overnight Ratings: ABC's Saturday Primetime Tops Weekend College Football

    ABC’s regional coverage on Saturday night led all college football telecasts over the weekend. That window earned a 3.5 overnight for coverage featuring Baylor-Texas and Florida State-Miami. Right behind ABC’s primetime window was CBS’ South Carolina-Florida in the 3:30pm ET window (3.3 overnight). Meanwhile, ESPN earned a 2.3 overnight for yesterday afternoon’s NASCAR Sprint Cup Hollywood Casino 400 at Kansas Speedway. That figure is down from a 2.9 overnight during the same weekend last year, when the Chase for the Sprint Cup was at Talladega Superspeedway. The fall race at Kansas Speedway last year was on Oct. 9, and ESPN earned a 2.3 overnight for that race.

    The chart below lists overnight Nielsen ratings for weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    NLCS: Giants-Cardinals: Game 5
    10/19
    Fox
    8:00-11:00pm
    5.1
    NCAA Football: (regional)
    10/20
    ABC
    12:00-3:30pm
    3.1
    NCAA Football: (regional)
    10/20
    ABC
    3:30-7:00pm
    2.4
    NCAA Football: (regional)
    10/20
    ABC
    8:00-11:30pm
    2.4
    Lucas Oil Road Off Road Pro2 (taped)
    10/20
    CBS
    1:30-2:30pm
    0.3
    "College Football Special"
    10/20
    CBS
    2:30-3:00pm
    0.4
    "College Football Today"
    10/20
    CBS
    3:00-3:30pm
    0.6
    NCAA Football: South Carolina-Florida
    10/20
    CBS
    3:30-7:00pm
    3.3
    NCAA Football: Stanford-Cal
    10/20
    Fox
    3:00-6:00pm
    0.7
    NCAA Football: Kansas State-West Virginia
    10/20
    Fox
    7:00-10:00pm
    1.7
    Dew Tour: Toyota City Championships
    10/20
    NBC
    1:30-3:30pm
    0.4
    NCAA Football: BYU-Notre Dame
    10/20
    NBC
    3:30-7:00pm
    2.7
    American Le Mans Series: Petit Le Mans
    10/21
    ABC
    1:00-3:00pm
    0.4
    "The NFL Today"
    10/21
    CBS
    12:00-1:00pm
    2.3
    "NFL on CBS": (regional)
    10/21
    CBS
    1:00-4:15pm
    7.2
    "NFL on CBS": Jets-Patriots (92%)
    10/21
    CBS
    4:15-8:30pm
    16.2
    "Fox NFL Sunday"
    10/21
    Fox
    12:00-1:00pm
    3.4
    "NFL on Fox": (single)
    10/21
    Fox
    1:00-4:05pm
    12.8
    NLCS: Giants-Cardinals: Game 6
    10/21
    Fox
    7:45-10:45pm
    5.5
    Dew Tour: Toyota City Championships
    10/21
    NBC
    2:00-4:00pm
    0.3
    Figure Skating: Skate America (taped)
    10/21
    NBC
    4:00-6:00pm
    0.9
    "Football Night in America"
    10/21
    NBC
    7:30-8:15pm
    3.5
    "Sunday Night Football": Steelers-Bengals
    10/21
    NBC
    8:30-11:30pm
    11.7

     

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