Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/October 22, 2012/Research and RatingsPrint All
ABC’s regional coverage on Saturday night led all college football telecasts over the weekend. That window earned a 3.5 overnight for coverage featuring Baylor-Texas and Florida State-Miami. Right behind ABC’s primetime window was CBS’ South Carolina-Florida in the 3:30pm ET window (3.3 overnight). Meanwhile, ESPN earned a 2.3 overnight for yesterday afternoon’s NASCAR Sprint Cup Hollywood Casino 400 at Kansas Speedway. That figure is down from a 2.9 overnight during the same weekend last year, when the Chase for the Sprint Cup was at Talladega Superspeedway. The fall race at Kansas Speedway last year was on Oct. 9, and ESPN earned a 2.3 overnight for that race.
The chart below lists overnight Nielsen ratings for weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. NLCS: Giants-Cardinals: Game 510/19Fox8:00-11:00pm5.1 NCAA Football: (regional)10/20ABC12:00-3:30pm3.1 NCAA Football: (regional)10/20ABC3:30-7:00pm2.4 NCAA Football: (regional)10/20ABC8:00-11:30pm2.4 Lucas Oil Road Off Road Pro2 (taped)10/20CBS1:30-2:30pm0.3 "College Football Special"10/20CBS2:30-3:00pm0.4 "College Football Today"10/20CBS3:00-3:30pm0.6 NCAA Football: South Carolina-Florida10/20CBS3:30-7:00pm3.3 NCAA Football: Stanford-Cal10/20Fox3:00-6:00pm0.7 NCAA Football: Kansas State-West Virginia10/20Fox7:00-10:00pm1.7 Dew Tour: Toyota City Championships10/20NBC1:30-3:30pm0.4 NCAA Football: BYU-Notre Dame10/20NBC3:30-7:00pm2.7 American Le Mans Series: Petit Le Mans10/21ABC1:00-3:00pm0.4 "The NFL Today"10/21CBS12:00-1:00pm2.3 "NFL on CBS": (regional)10/21CBS1:00-4:15pm7.2 "NFL on CBS": Jets-Patriots (92%)10/21CBS4:15-8:30pm16.2 "Fox NFL Sunday"10/21Fox12:00-1:00pm3.4 "NFL on Fox": (single)10/21Fox1:00-4:05pm12.8 NLCS: Giants-Cardinals: Game 610/21Fox7:45-10:45pm5.5 Dew Tour: Toyota City Championships10/21NBC2:00-4:00pm0.3 Figure Skating: Skate America (taped)10/21NBC4:00-6:00pm0.9 "Football Night in America"10/21NBC7:30-8:15pm3.5 "Sunday Night Football": Steelers-Bengals10/21NBC8:30-11:30pm11.7