Verizon, IndyCar Nearing 10-Year Title Deal Manziel Signs Multiyear Deal With Nike LeBron James Complains About Sleeved Jerseys Adidas Unveils Postseason Jerseys For 10 Schools Puma Uses Holy Day "Stunt" To Reveal Jersey Sponsors Release Paralympic-Themed Ads Stewart Dishes On New Mobil 1 Web Series Sequel To "Shaq Fu" Video Game In The Works Marketplace Roundup Nike's Parker Talks Innovation, Competition
Upcoming Conferences and Events
SBD/October 22, 2012/Marketing and Sponsorship
Tebow Receives Trademark For "Tebowing" In Order To Control Any Proceeds From Its Use
Published October 22, 2012
NOT WORKING OUT YET: Tebow had just four rushes and no pass attempts in yesterday's game against the Patriots, continuing a trend of Tebow seeing limited playing time this season. Time magazine's Sean Gregory said of the Jets acquiring Tebow during the offseason, “The publicity might have been a part of it, but the Jets attendance isn’t skyrocketing, isn’t off the charts. So it totally hasn’t worked on that end” (“CBS This Morning,” CBS, 10/20).