Sonic Signs Durant As First Athlete Endorser Broncos Sign Exclusive Deal With DraftKings Pacers, McDonald's To Debut New Campaign Athletes Poke Fun In New Foot Locker Ads All Nippon To Title Sponsor LPGA Major Pepsi, NFL Promoting Heavily Through Digital Marketplace Roundup Toyota Super Bowl Ad To Star Amy Purdy Panini, Wizards' Wall Sign New Trading Card Deal Marketplace Roundup
SBD/October 22, 2012/Marketing and Sponsorship
Tebow Receives Trademark For "Tebowing" In Order To Control Any Proceeds From Its Use
Published October 22, 2012
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NOT WORKING OUT YET: Tebow had just four rushes and no pass attempts in yesterday's game against the Patriots, continuing a trend of Tebow seeing limited playing time this season. Time magazine's Sean Gregory said of the Jets acquiring Tebow during the offseason, “The publicity might have been a part of it, but the Jets attendance isn’t skyrocketing, isn’t off the charts. So it totally hasn’t worked on that end” (“CBS This Morning,” CBS, 10/20).