Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY
SBD/October 22, 2012/Marketing and Sponsorship
Tebow Receives Trademark For "Tebowing" In Order To Control Any Proceeds From Its Use
Published October 22, 2012
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NOT WORKING OUT YET: Tebow had just four rushes and no pass attempts in yesterday's game against the Patriots, continuing a trend of Tebow seeing limited playing time this season. Time magazine's Sean Gregory said of the Jets acquiring Tebow during the offseason, “The publicity might have been a part of it, but the Jets attendance isn’t skyrocketing, isn’t off the charts. So it totally hasn’t worked on that end” (“CBS This Morning,” CBS, 10/20).