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Marketing and Sponsorship

Richard Petty Motorsports Extends Deal With Ford Through '13 NASCAR Season

Richard Petty Motorsports and Ford Racing on Friday announced that they will continue their manufacturing partnership, which extends to RPM's NASCAR Sprint Cup and Nationwide Series teams, through '13. RPM also will continue its supply deal with Roush Fenway Racing and Roush-Yates Racing. In the Sprint Cup Series, RPM will continue to field the No. 9 Ford Fusion with primary sponsorship by Stanley and DeWalt, as well as the No. 43 Fusion with primary sponsorship from Smithfield Foods. In the Nationwide Series, RPM will field the No. 43 Mustang sponsored by Pilot/Flying J (THE DAILY). In Charlotte, David Scott noted RPM driver Marcos Ambrose was “happy with the news and said he's confident he will remain with the team next season.” Ambrose said, "I can’t see any reason why I wouldn’t want stay with (RPM) next in 2013. I think it’s a solid choice and there is room to grow in the future and I look forward to being part of it” (CHARLOTTE OBSERVER, 10/20). Ambrose said that he is “close to an extension with the team.” Ambrose: "We are all squared away as far as what the expectations are on both sides and it is just a matter of finishing off at this point" (SPORTS.YAHOO.com, 10/19).

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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