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SBD/October 19, 2012/Marketing and Sponsorship
Major Cycling Sponsor Rabobank Leaving Pro Ranks Following Doping Reports
Published October 19, 2012
TIME TO RECONSIDER: REUTERS' Webb & Deutsch write in a nation "obsessed with both amateur and professional cycling, Rabobank is the biggest sponsor in Dutch professional cycling with total sponsorship" worth $19.64M a year. Another sponsor, SKINS, which is a partner of the Rabobank team, "said on Thursday it would reconsider its association with the sport if its UCI governing body failed to act on doping" (REUTERS, 10/19).
RIDERS REACT: In London, Sam Munnery reports Rabobank "immediately received criticism for walking away." Cyclist David Millar, "a reformed doper who served a two-year suspension after being caught in 2004, said the bank’s decision was 'sickening.'" Millar tweeted, "Dear Rabobank, you were part of the problem. How dare you walk away from your young clean guys who are part of the solution" (THETIMES.co.uk, 10/19).