Menu
Marketing and Sponsorship

Major Cycling Sponsor Rabobank Leaving Pro Ranks Following Doping Reports

The professional cycling world is "reeling" following an announcement that "giant Dutch sponsors Rabobank are to withdraw from the sport as a direct consequence" of the USADA's Lance Armstrong report and its contents, according to Brendan Gallagher of the London TELEGRAPH. The Netherlands-based bankers have been "stalwart supporters of the sport since 1996 and over the years their team has effectively become the 'national team' of one of the world's great cycling nations." The bank's withdrawal "sends out a strong message to the UCI that even the most loyal and committed sponsors have their breaking point and will not tolerate indefinitely a sport that is beset by a doping culture." Rabobank will end its sponsorship of both the men's and the women's professional cycling teams "at the end of this year but will continue its ties with amateur cycling as a sponsor, including the youth training and the cyclocross team." Rabobank CFO Bert Bruggink said, "It is with pain in our heart, but for the bank this is an inevitable decision. We are no longer convinced that the international professional world of cycling can make this a clean and fair sport." The Rabobank pro cycling team has "experienced a number of doping scandals in the past." Thomas Dekker was "banned for two years in 2009 after admitting doping in 2007" and in the USADA report, Levi Leipheimer "confesses to using EPO while with the team" (TELEGRAPH.co.uk, 10/19).

TIME TO RECONSIDER: REUTERS' Webb & Deutsch write in a nation "obsessed with both amateur and professional cycling, Rabobank is the biggest sponsor in Dutch professional cycling with total sponsorship" worth $19.64M a year. Another sponsor, SKINS, which is a partner of the Rabobank team, "said on Thursday it would reconsider its association with the sport if its UCI governing body failed to act on doping" (REUTERS, 10/19).

RIDERS REACT: In London, Sam Munnery reports Rabobank "immediately received criticism for walking away." Cyclist David Millar, "a reformed doper who served a two-year suspension after being caught in 2004, said the bank’s decision was 'sickening.'" Millar tweeted, "Dear Rabobank, you were part of the problem. How dare you walk away from your young clean guys who are part of the solution" (THETIMES.co.uk, 10/19).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/19/Marketing-and-Sponsorship/Rabobank.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/19/Marketing-and-Sponsorship/Rabobank.aspx

CLOSE