SBD/October 19, 2012/Franchises

Dodgers Maintaining Structure On Most Season-Ticket Prices

Prices for more than 10,000 seats at Dodger Stadium will go down in '13
The pricing structure for season tickets at Dodger Stadium “doesn't appear to be changing significantly,” but season-ticket prices for “about 8,000 seats in the 56,000-seat ballpark will increase,” according to Dylan Hernandez of the L.A. TIMES. Prices for “more than 10,000 of them will go down” while “about 38,000 will remain the same.” Dodgers Senior Dir of Ticket Sales David Siegel said that “the price changes that occurred were largely the result of the reclassification of seats.” Hernandez adds, “Most notable are the six sections that used to be part of the ‘infield box’ area that are now part of the new ‘infield box value’ area.” Prices of a seat per game are “down from $50 to $35.” Some of the “most significant price increases will be in the top deck, where about half of the rows are being upgraded to ‘top deck front’ status.” The affected seats will “increase in price from $5 per game last season to $8 in 2013” (L.A. TIMES, 10/19).

NEW ADDITION
: The Dodgers Thursday hired Rays Senior VP/Baseball Operations Gerry Hunsicker as Senior Advisor/Baseball Operations. He will assist GM Ned Colletti and President & CEO Stan Kasten. Hunsicker was with the Rays since’05. He also was Astros GM from ’96-’04 (Dodgers). MLB.com’s Ken Gurnick notes Hunsicker is the “first front-office addition since Guggenheim Baseball Partners bought the club in May.” Hunsicker “helped establish Tampa Bay's academy in Brazil and has been instrumental in sharpening the club's international focus, an area the Dodgers consider a high priority” (MLB.com, 10/19). In L.A., Steve Dilbeck wrote, “This hiring smells suspiciously like a Kasten maneuver. Kasten made it clear since he arrived in May, he wanted the Dodgers to have greater impact in the international market.” This is “addition without subtraction, the Dodgers’ makeover ongoing” (LATIMES.com, 10/18).
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