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SBD/October 18, 2012/Marketing and Sponsorship
Published October 18, 2012
MAKING A LINK ON THE LINKS: Accounting firm McGladrey Managing Partner & CEO Joe Adams said that the company's sponsorship of this week's PGA Tour Fall Series McGladrey Classic at Sea Island Resort in southeast Georgia is its “largest single marketing expense of the year.” Adams said, "We're trying to become the first-choice adviser for middle-market companies. ... We decided to pull the trigger (on the tournament sponsorship), and we've been extremely happy with the results." Adams "points to the value of controlling the client entertainment experience that comes with being a title sponsor, as opposed to being one of many official sponsors for a larger event” (CHICAGOBUSINESS.com, 10/17).
ROUNDUP: The Hartford and the USOC yesterday announced that insurance and investment company has renewed its sponsorship of U.S. Paralympics through the '16 Rio de Janeiro games. The Hartford has been a founding partner since ’03 and will continue as the official disability insurance sponsor of the Paralympics (The Hartford)….EPL club Manchester United yesterday announced a three-year deal with Kagome, which becomes the club's official soft drink partner in Japan through the '15-16 season (ManU).