SBD/October 18, 2012/Facilities

Tech Friendly: SAP, EMC Partnering On MetLife Stadium's Fourth Cornerstone Deal

The entrance to the southeast corner of MetLife Stadium will be called the SAP Gate
The NFL Giants and Jets announced that technology firms SAP and EMC will partner on the fourth cornerstone sponsorship at MetLife Stadium. SAP will be the featured partner in permanent branding applications throughout the southeast corner of the stadium, including naming the entrance the SAP Gate as well as in-bowl signage above the corner video board. SAP branding will replace that of MetLife in that corner. EMC and SAP will share venue marketing rights, digital signage, media assets and on-site client hospitality on game days. SportsBusiness Journal in June reported EMC was working on a deal for the cornerstone partnership (THE DAILY). MetLife Stadium President & CEO Brad Mayne said that "rapidly changing technology made it a challenge last year to provide enough bandwidth for fans to watch streaming videos" inside the stadium. He noted that partnering with the two tech companies "will help stadium officals stay ahead of the latest trends." Mayne: "We'll have the firepower to be able to understand what's in the pipeline, so we'll be able to do our business better" (Bergen RECORD, 10/18).
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