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SBD/October 17, 2012/Franchises
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Published October 17, 2012
BRONX BUMMERS: SI.com's Michael Rosenberg wrote, "Here is the problem with being a Yankees fan: You're cheering for Goldman Sachs." The Yankees are either "obscenely rich and extremely successful, or extremely rich and not quite as successful as they planned, forcing them to hold a conference call with reporters in which they apologize for 'not meeting expectations,' and then they resume being obscenely rich and successful." With the Yankees, it is "a lot harder to fall in love." There is "no enjoying the journey. At times, there isn't a journey at all." Rosenberg: "I understand why people cheer for the Yankees. I just don't understand how anybody gets joy out of it anymore." The Yankees "could have gone in a hundred directions with the new Stadium." Instead, they "built the world's largest Automated Teller Machine: Every corner is designed to pull cash out of customers' wallets." The "final, distasteful touch was that enormous plaque for George Steinbrenner in Monument Park, as though Steinbrenner was a more important historical figure than Babe Ruth and Joe DiMaggio." This Yankees era "is more about bigness than greatness" (SI.com, 10/16).