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SBD/October 17, 2012/Franchises
Phillies Season Tickets Will Not Increase; Cubs Cut Prices By 2%
Published October 17, 2012
NEW DYNAMIC: In Chicago, Paul Sullivan notes Cubs officials yesterday said that their "overall average ticket price will decrease by 2 percent in 2013, most of which stems from a 10 percent reduction in the average price of a bleacher ticket." Cubs VP/Ticket Sales & Service Colin Faulkner said that the prices were "decided upon after working with Natural Selection, a technology company based in San Diego that analyzed the primary and secondary markets." Many season-ticket holders will "see prices remain flat, or even see a slight increase." Most of the decreases are "in the terrace reserved outfield, the upper deck outfield boxes and the bleachers." Faulkner said that those seats "make up 30 percent of the capacity of Wrigley Field." He added that the Cubs will use "dynamic pricing in the entire ballpark ... after experimenting with the concept in the bleachers in 2012." Despite a '12 record of 61-101, the Cubs "don't expect a significant drop-off in season ticket sales" (CHICAGO TRIBUNE, 10/17).