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Marketing and Sponsorship

Marketplace Roundup

CleanTools Distribution announced a partnership with NASCAR driver Jimmie Johnson to be the official spokesperson for car care product DryShine. Johnson’s name and image will appear in the campaign, which includes a two-minute TV ad, a Facebook page and a DryShine website. Portions of the TV commercial will air in the U.S. beginning next month, followed by a DryShine national retail campaign in '13 (CleanTools)....The Football Federation Australia and Nike have extended their partnership in an 11-year deal that calls for Nike's logo to "appear on the Socceroos jersey throughout the next three World Cup campaigns." FFA CEO Ben Buckley confirmed that it has "become the largest financial contribution to Australian football" aside from the broadcast deal with Fox Sports (SYDNEY MORNING HERALD, 10/15)....EPL club Manchester United announced a three-year partnership with Azerbaijan-based telecommunications company Bakcell to become the club’s first telecommunications and broadcast partner for the country. The deal provides the company with exclusive team content (ManU).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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