SBD/October 16, 2012/Marketing and Sponsorship

Marketplace Roundup

CleanTools Distribution announced a partnership with NASCAR driver Jimmie Johnson to be the official spokesperson for car care product DryShine. Johnson’s name and image will appear in the campaign, which includes a two-minute TV ad, a Facebook page and a DryShine website. Portions of the TV commercial will air in the U.S. beginning next month, followed by a DryShine national retail campaign in '13 (CleanTools)....The Football Federation Australia and Nike have extended their partnership in an 11-year deal that calls for Nike's logo to "appear on the Socceroos jersey throughout the next three World Cup campaigns." FFA CEO Ben Buckley confirmed that it has "become the largest financial contribution to Australian football" aside from the broadcast deal with Fox Sports (SYDNEY MORNING HERALD, 10/15)....EPL club Manchester United announced a three-year partnership with Azerbaijan-based telecommunications company Bakcell to become the club’s first telecommunications and broadcast partner for the country. The deal provides the company with exclusive team content (ManU).
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