Menu
Media

Yankees' Thrilling Extra-Innings Win Helps TBS Draw Even With '11 Through Six Days

TBS is now averaging a 3.0 overnight Nielsen rating through the first six days of MLB LDS coverage, flat compared to the same period last year. The net was boosted by the Yankees' extra-inning walk-off home run against the Orioles in Game 3 of their ALDS matchup last night, which drew a 4.9 overnight, contributing to a 3.4 overnight for the TBS' doubleheader. That doubleheader average is up 10% compared to the sixth day of coverage last year. TNT also benefited from a walk-off hit in Tigers-A's ALDS Game 4 last night, with the game earning a 2.0 overnight despite going head-to-head with Orioles-Yankees for nearly two hours. Meanwhile, MLB Network aired its second LDS game yesterday, with Cardinals-Nationals Game 3 earning a 0.9 overnight. That figure marks the second best overnight in the net's history, behind only the first postseason game last Sunday, which featured A's-Tigers Game 2.

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/11/Media/MLB.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/11/Media/MLB.aspx

CLOSE