SBD/October 10, 2012/Media

Magic Move Spanish-Language Radio Broadcasts To Team Website

Magic games for the first time since the '97-98 season "will not be broadcast locally in Spanish on a terrestrial radio station," as the team instead will "offer Spanish-language radio broadcasts on ElOrlandoMagic.com," according to Josh Robbins of the ORLANDO SENTINEL. Magic CEO Alex Martins said, "We had a lot of conversations with the local Spanish radio stations, and one of the challenges that we had in being on some of those outlets was we couldn't get any measurements of what our listenership was in terms of numbers." Joey Colon, the team's Spanish play-by-play voice since '98-99, "will continue to do the Magic's Spanish-language broadcasts." Robbins noted putting the Spanish-language radio broadcasts online "will help the team measure its audience and could help produce ad revenue for its website." Martins said, "Clearly, it's a test for us, and we will spend the year testing it. But our opinion going in is that we won't lose any listenership from doing it" (ORLANDO SENTINEL, 10/7).
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