Toyota Planning Super Bowl Ad Around New Vehicle Russell Wilson Signs On With Alaska Airlines USOC Fundraiser Mittens Made In China Dale Jr. Has Top Selling NASCAR Die-Cast Cars Marketplace Roundup Dow, General Mills Happy To Be Part Of No. 3 Car Audi Revving Up For New Super Bowl Spot Car Dealership To Pay After Seahawks' Shutout Marketplace Roundup Hyundai Will Use Celebs In Super Bowl Ad
SBD/October 10, 2012/Marketing and Sponsorship
EPL Club Newcastle's Shirt Deal With Wonga Said To Be Worth At Least $12.8M Annually
Published October 10, 2012
A MATTER OF FAITH: In London, Martin Hardy notes Newcastle's deal with Wonga was “engulfed in fresh controversy last night when the club's Muslim players were warned that wearing the new shirts would infringe Sharia law.” Under Sharia law, a Muslim is “not allowed to benefit from lending money or receiving money from someone.” Former La Liga club Seville F Frédéric Kanouté “refused to wear the 888.com logo of the gambling website” when he was with team “because of his religious beliefs.” He was “allowed to play games for Seville with an unbranded shirt but had to wear the logo on his training equipment” (London INDEPENDENT, 10/10).
RISING CRITICISM: The FINANCIAL TIMES’ Chris Tighe noted the Wonga deal “unleashed a wave of criticism.” The news “provoked an immediate response from R3, the insolvency industry trade body, politicians and trade unions” (FINANCIAL TIMES, 10/9). In London, Burrows & Caulkin noted English FA General Secretary Alex Horne “reiterated the association’s desire to prevent ‘inappropriate’ companies becoming sponsors.” He said, “The leagues have clear rules about certain inappropriate advertising for children. We are talking to the leagues on Friday about it” (LONDON TIMES, 10/9).
For more on this story and a complete recap from the U.K., see today’s issue of SportsBusiness Daily Global.