SBD/October 10, 2012/Marketing and Sponsorship

Packers' Jordy Nelson Films Wisconsin Tourism Ad Parodying "The Wizard Of Oz"

Nelson is seen amid Wisconsin's "brilliant fall colors" in the new ad
Packers WR Jordy Nelson and his family were in a "commercial shoot" yesterday at the Brown County Reforestation Camp for the Wisconsin Department of Tourism’s fall '13 campaign, according to Nathan Phelps of the GREEN BAY PRESS-GAZETTE. The spot, directed by Jerry Zucker, “features Nelson on a Kansas farm (filmed in black and white Tuesday)” crashing into a tree “while attempting to catch a pass from his wife.” When Nelson wakes up he is “in the brilliant fall colors of Wisconsin where he meets a good witch and doesn’t want to go back to Kansas.” Wisconsin Tourism Secretary Stephanie Klett said that the spot will “air both in the state and regionally next fall, pointing out markets like Chicago and Minneapolis/St. Paul are key to the state's $16 billion tourism industry.” Phelps notes the ad “could get a premiere in the Green Bay area next summer” (GREEN BAY PRESS-GAZETTE, 10/10). The ad “would be the first major commercial for Nelson” (BIZJOURNALS.com, 10/10).
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