SBD/October 9, 2012/Franchises

Jets' Slow Start Has Created A "Fire Sale" On Secondary Ticket Market

Ticket prices at MetLife Stadium have dropped steeply following the Jets' 2-3 start
The NFL Jets' 2-3 start to the '12 season "has prompted a fire sale on the secondary market by brokers and season-ticket holders desperate to get rid of their seats for the final four home games, starting Sunday against Andrew Luck and the rebuilding Colts," according to Bart Hubbuch of the N.Y. POST. TiqIQ Dir of Data & Communications Chris Matcovich said that more than "18,000 tickets in 82,500-seat MetLife Stadium are currently for resale at rock-bottom prices for each of the Jets’ last three home dates, including a Thanksgiving night showdown against the rival Patriots." The team denied a report that "12,000 tickets were unsold for last night's matchup with the Texans, but it's clear that good seats -- a lot of them -- are still available for the rest of the season." More than 10,000 seats are for resale for the game Sunday against the Colts, and "their asking price has continued to plummet since the Jets’ embarrassing 34-0 home rout at the hands of the 49ers on Sept. 30." Matcovich said that tickets for the Colts game "are available from secondary sources for as little as $14 each." Ticket industry sources said that it "was their understanding the Jets have more than 10,000 tickets available for each game that they weren't able to sell to brokers or in season-ticket packages to fans" (N.Y. POST, 10/9).

CRASH LANDING: ESPN.com's Darren Rovell reported the Jets this past offseason "lowered the cheapest ticket prices in the stadium." Prices of some seats "dropped from $105 to $75 or $50, depending on the row," and those who had tickets in the end zone or in the corners of the stadium "saw their prices drop from $95 to $75 or $50." The Jets "got people to bite on some of those tickets that they were having trouble selling." But by looking at the resale market, the "leading indicator of future ticket price health, things don’t look optimistic for next season." The average resale of a Jets ticket this season "has been $149 on NFL Ticket Exchange," which is "down from $180 last season." As of yesterday at noon ET, there were "more than 1,250 [tickets] selling for less than $50, the cheapest face value in the stadium" for the Texans-Jets game. There were "nearly 500 seats selling for $25 or less," which is a "significant amount of seats, even taking into account that Monday sometimes doesn't have the same draw as a Sunday game" (ESPN.com, 10/8).
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