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SBD/October 9, 2012/Franchises
Jets' Slow Start Has Created A "Fire Sale" On Secondary Ticket Market
Published October 9, 2012
CRASH LANDING: ESPN.com's Darren Rovell reported the Jets this past offseason "lowered the cheapest ticket prices in the stadium." Prices of some seats "dropped from $105 to $75 or $50, depending on the row," and those who had tickets in the end zone or in the corners of the stadium "saw their prices drop from $95 to $75 or $50." The Jets "got people to bite on some of those tickets that they were having trouble selling." But by looking at the resale market, the "leading indicator of future ticket price health, things don’t look optimistic for next season." The average resale of a Jets ticket this season "has been $149 on NFL Ticket Exchange," which is "down from $180 last season." As of yesterday at noon ET, there were "more than 1,250 [tickets] selling for less than $50, the cheapest face value in the stadium" for the Texans-Jets game. There were "nearly 500 seats selling for $25 or less," which is a "significant amount of seats, even taking into account that Monday sometimes doesn't have the same draw as a Sunday game" (ESPN.com, 10/8).