Menu
Franchises

Columnist: Chivas USA Alienating Fans As Vergara Set To Assume Sole Ownership

MLS Chivas USA fans on Sunday “endured their own personal hell yet again” as the 8-year-old franchise was “stumbling to the conclusion of yet another wretched season,” according to Nick Green of the L.A. DAILY NEWS. Sunday’s crowd of “just over 13,000 fans” for the FC Dallas-Chivas USA game was “still the largest crowd to watch the team since mid-July, not including a visit by vastly more popular crosstown rival the Galaxy.” Chivas USA management has “seemingly alienated virtually every segment of its fan base outside the hundreds of children who increasingly are the dominant demographic group in attendance, presumably on free or heavily discounted tickets.” A “canned statement aside,” Chivas USA officials have said “virtually nothing about the pending purchase of the 50 percent of the franchise" Liga MX club Chivas de Guadalajara Owner Jorge Vergara did not previously own. Many fans are “questioning the very existence in its current form of the worst basket case in MLS (similarly hapless Toronto hasn't been around long enough to earn that title yet) and arguably the most inept in domestic professional sport.” Fans are “not optimistic anything will radically change under the sole ownership of Vergara, especially since he has bigger problems back home with a pretty bad Guadalajara team playing in a brand-new, largely empty suburban stadium.” Many diehards are “holding off renewing their season tickets waiting to see whether Vergara delivers heaven or simply more soccer hell on earth” (L.A. DAILY NEWS, 10/9).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/09/Franchises/Chivas-USA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/10/09/Franchises/Chivas-USA.aspx

CLOSE