SBD/October 8, 2012/Marketing and Sponsorship

T-Shirt Looks To Capitalize On Fans' Outrage After Controversial Call In MLB Wild Card Game

The Braves T-shirts are priced at $20.12 to reflect the year

Following the controversial infield-fly rule call in Friday's Cardinals-Braves NL Wild Card Game, Wisconsin-based retailer "has quickly come up with a 'Worst Call Ever 10.05.12' T-shirt for Braves fans who want to further express their indignation," according to Christopher Seward of the ATLANTA JOURNAL-CONSTITUTION. The company hopes to "capitalize on the outrage" of the Braves fans. co-Owner Scott Tappa said, "You may not have been in the stands at Turner Field that night, but you were probably showering garbage on your living room floor as the travesty unfolded in front of you." The shirt is "similar to one the company quickly produced after the Green Bay Packers’ Sept. 24 loss to the Seattle Seahawks after another disputed call." Tappa said that his company "sold 3,000 of the 'Worst Call Ever' Packers T-shirts to fans in all 50 states, and filled orders as far away as Germany and Afghanistan." The Packers' T-shirt sold for $12.07; Tappa said that 12-7 "should have been the final score in Green Bay’s favor in the Seattle game." However, the Braves T-shirt is priced at $20.12, to "reflect the year the Division Series hopes were dashed." Tappa said that his company "couldn't sell the Braves shirt for $6.30 to reflect the final score because the company would lose money" (ATLANTA JOURNAL-CONSTITUTION, 10/6).

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