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SBD/October 8, 2012/Events and Attractions
Talladega Draws Smallest Crowd For NASCAR Sprint Cup Race In Track's History
Published October 8, 2012
WHY ASK WHY: In Alabama, Mark McCarter writes when attendance at Talladega "rivals that of an Auburn spring football game ... you have to worry about what else is keeping the masses away." The elements "were in place for a healthy day at the box office," as there was no Univ. of Alabama football conflict and the race "had plenty of media and marketing buzz." NASCAR "ambitiously and blindly overbuilt its stadiums in its boom years, trying to squeeze in everyone instead of putting tickets at a premium." When the "inevitable plateau arrived that has hit all pro sports, empty seats are glaring." Talladega's problem is that "it's so subjective on whether it's good racing or not" (HUNTSVILLE NEWS, 10/8).