SBD/October 5, 2012/People and Pop Culture

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  • What's Up For The Weekend With Warsaw Sports Marketing Center's Paul Swangard

    The Swangard family, including Ella and Annabel, is serious about its popcorn variety

    Warsaw Sports Marketing Center Managing Dir PAUL SWANGARD was born about 200 yards from his office and is completely dialed into the Univ. of Oregon. The former track athlete sprinted for the school in the mid '80s, then went back for his MBA in the late '90s before returning to the campus to run the center in ’01. “Like any college town, there are certain days you want to remember your college days, and there are days you want to act like an adult,” Swangard said. This weekend, he’ll spice it up with a little bit of both.

    MARGARITAS & QUESADILLAS: We usually try to find one night as a family to go out to have a bite to eat and I think that’s the plan this Friday night. We’ve got this little Mexican place that’s less than three blocks from our house. I think our dinner reservations will be driven by energy level more than anything else. My inclination is it may be margaritas and quesadillas on Friday night. It’s called Los Dos Amigos.

    SHOW TIME: My oldest daughter is a voracious reader in her fifth grade year and she just plowed through the first book of “A Series Of Unfortunate Events.” There was a movie made around those books with JIM CARREY, and the thought was it might be fun now that she’s finished the book to see how close or loose was the movie version of the book.

    POP SECRET: We will actually make three different varieties of popcorn based on personal preference. We will have the 10-year-old with the microwave pop-up bag. We will have the eight year-old with the fresh made in the mini movie-theatre machine. Dad will come through with an air-popped bowl for good measure. Mom tends to taste each. It’s probably the only item I buy at Costco when I buy in such large poundage, I actually see it as a short-term buy because we always seem to go through it so quickly. We’ve got a cross between a havenese and a poodle, with is actually known as a Havapo and she is remarkably smitten by the popcorn ritual that we have each night. She is a very savvy popcorn-spillover opportunist.

    NOTHING LIKE HOME: Saturday afternoon I have a golf outing scheduled with my father and my uncle. My uncle played baseball at Oregon and is coming down to watch the game. My dad actually works with me here at the business school and is set to retire at the end of the year. We’re spoiled. Eugene Country Club is still ranked as one of the top 100 courses in the United States and we can go out and play a round on a nice fall day and enjoy each other’s company. I really value the fact that I live in the same town as my parents and in a community that I’ve lived in for a long time and that’s just one of those, “You know playing golf on an October sunny day in Eugene before a football game, that’s not a bad way to spend an afternoon.”

    WONDER YEARS: The game is a workday for those of us here at the UofO. This weekend in particular is special. We host our rivals from Washington on Saturday night. In my prior life as a local TV anchor here for many years, I was behind the camera that captured an interception in an Oregon-Washington game back in the early '90s that, by most accounts, most fans believe was sort of one of the turning points for the program. And every year since then they have incorporated that highlight into the pregame video that brings the team out onto the field. In a small little way, one of my rituals has always been to try to be somewhere in the stadium watching that opening montage to see the crowd react to something that I did almost twenty years ago. That to me is kind of a cool little nugget that was very much a fun part of my career.

    OREGON TRAIL: Sunday, if it’s a nice day, we’ll often try to jump on our bikes. Our house is actually located right along the Willamette River which runs through the middle of Eugene. The bike path system has several loops, but there’s a six-mile loop that we can jump on our bikes and ride along the river and enjoy the trees changing colors and do a little exercise. In the afternoon we have an epic six-on-six eight-year-old soccer game. Rounding it out we have a Canadian Thanksgiving. A longtime family friend visiting from Vancouver will be cooking up a Thanksgiving Feast at my parents’ house, it’ll include everything except the hockey.

    FAMILY SMACK-TALK: As a family we are big fans of “The Amazing Race.” So we’ll end Sunday night watching it together as a family, popcorn always included. Last week, we conducted our second annual “Amazing Race” fantasy draft. The winning team each week, that person gets to choose a dinner out for the family, and the loser is responsible for dishes during the week. So it sets the stage for a lot of smack talking with the eight year-old. I would like to say that I was the winner of Week 1, so take that ELLA.

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  • Executive Transactions

    Niagara Univ. named Butler Univ. Associate AD/Internal Operations TOM CROWLEY AD (Niagara)….Miami Univ. (Ohio) promoted Associate AD & Dir of Development JUDE KILLY to Senior Associate AD/External Operations (Miami)….The Univ. of Cincinnati named Univ. of Memphis Dir of Athletic Academics DR. JOE LUCKEY Senior Associate AD/Student-Athlete Support Services (Cincinnati)….Radford Univ. named Southwestern Athletic Conference Assistant Commissioner/Communications TOM GALBRAITH Assistant AD/Athletics Communications (Radford)….SUNY-Stony Brook promoted Dir of Annual Giving RICK GUARINO to Stony Brook Athletics Fund Exec Dir (Stony Brook)….The Western Golf Association Hotel Fitness Championship named PGA Tour Frys.com Open Player Relations Dir DUKE BUTLER IV Tournament Dir (WANE.com, 10/4).

    Do you have an executive announcement? If so, please send to editorial@sportsbusinessdaily.com.

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  • Names In The News

    ESPN.com’s Darren Rovell reported sales of JOE POSNANSKI’s “Paterno” have “dropped off” since the book went on sale Aug. 21. Nielsen Bookscan, which tracks sales in all outlets except Wal-Mart, reported that the book has “only sold 29,000 copies,” with 11,439 copies being sold “in the first week alone.” The biography of late Penn State football coach JOE PATERNO “saw a 42 percent drop in sales to only 6,623 copies sold” in the second week. Simon & Schuster “published a first printing of 100,000 copies” (ESPN.com, 10/4).

    TEAM BUILDING: In Phoenix, Brandon Brown reports Suns TV analyst EDDIE JOHNSON “has started a new sports league exclusively for corporations.” In his Arizona Corporate League, part of his business JJJ Sports LLC, teams "composed of employees from various companies will compete against one another.” The league is “intended to help companies fight absenteeism by keeping employees healthy and improving relationships among them.” Johnson's leagues include “basketball, dodge ball and volleyball” (ARIZONA REPUBLIC, 10/5).

    FASHION FORWARD: In a Friday N.Y. TIMES feature on fashion in sports, Sam Borden notes Giants WR VICTOR CRUZ “started his own casual clothing line known as Young Whales” to help him “with his fashion statements.” Cruz teamed with stylist RACHEL JOHNSON, who “counts the NBA stars LEBRON JAMES, AMAR’E STOUDEMIRE and CHRIS PAUL among her celebrity clients.” Cruz said, “We don’t get a lot of time where we’re not in our uniforms and people are looking at us. So if you get those few minutes, you want to show people that you have an identity.” Both Johnson and Cruz agreed that attention to fashion “will likely continue increasing as news media coverage and TV exposure of NFL players becomes more widespread.” Meanwhile, Borden notes Redskins QB ROBERT GRIFFIN III “established that socks were his calling card,” while Giants TE MARTELLUS BENNETT “has such an affinity for fedoras that he will occasionally don them on practice days.” Giants CB COREY WEBSTER “was a popular choice among those asked to identify the best-dressed Giants player” (N.Y. TIMES, 10/5).

    BANG FOR THEIR BUCKS: In Phoenix, Doug Haller notes Arizona State Univ. “recently added a wealth of NBA experience to HERB SENDEK's men's basketball staff, but the Sun Devils didn't break the bank to do so.” Former NBA coach ERIC MUSSELMAN and former NBA scout LARRY GREER “each will have base salaries of $190,000 this season.” The assistants they replaced “each made the same amount.” Associate head coach DEDRIQUE TAYLOR is Sendek's “highest-paid assistant with a base salary of $200,000.” Both Musselman and Greer “receive car stipends of $400 per month.” Their contracts also “likely include various incentives, but they are not available for review” (ARIZONA REPUBLIC, 10/4).

    NAMES: Basketball HOFer KAREEM ABDUL-JABBAR will be the “subject of a celebrity roast at the JW Marriott L.A. Live and Ritz-Carlton.” Comedian GEORGE LOPEZ will “host the event.” Among the guests will be Basketball HOFer MAGIC JOHNSON (LATIMES.com, 10/3)….Boxing HOFer MUHAMMAD ALI was the guest of honor Thursday night at the 4th annual Norman Mailer Center benefit gala. Ali was in attendance to “watch the first ever presentation” of the Muhammad Ali Ethics Award (AP, 10/5)….Sabres and AHL Amerks Owner TERRY PEGULA and wife, KIM, on Thursday joined Sabres President TED BLACK and Amerks VP/Business Operations ROB KOPACZ on a “good-will ticket crawl” in Fairport, N.Y., to deliver Amerks pre-paid season tickets “to fans right at their house” (DEMOCRATANDCHRONICLE.com, 10/4)….The Univ. of North Carolina on Thursday in a release said that test results showed the tumor removed from men's basketball coach ROY WILLIAMS’ left kidney is not cancerous (NEWSOBSERVER.com, 10/4)….The Washington Nationals Dream Foundation announced that The J. Willard and Alice S. Marriott Foundation has committed $250,000 in support of the Washington Nationals Youth Baseball Academy (Nationals)….Former NFLer WARREN SAPP has been ordered by a Florida bankruptcy court “to auction off his home.” Sapp, who is $6.7M “in debt, had to auction off the property or face jail time” (LATIMES.com, 10/4).

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