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SBD/October 5, 2012/Marketing and Sponsorship
Mercedes, Coca-Cola, Best Buy, Oreo Announce Plans For Super Bowl Ads
Published October 5, 2012
COOKIE BREAK: AD AGE’s E.J. Schultz reported Oreo is “poised to end the big bash” for its 100th birthday “with a Super Bowl ad.” Kraft Foods North America Corporate & Government Affairs Regional Dir Laurie Guzzinati “declined to provide details, such as the time slot, length of the ad, or which ad agency would handle the spot.” The brand's current agency “is Interpublic's DraftFCB.” The last time Kraft was in the Super Bowl “was in 2008, with a Planters spot” (ADAGE.com, 10/4). Oreo sponsors Broncos QB Peyton Manning and Giants QB Eli Manning, among other sports figures (THE DAILY).